Tesla CEO Elon Musk has unveiled the Master Plan Part Deux in a post on the company’s website. The plan outlines Musk’s vision for a combined Tesla and SolarCity, which Tesla offered to acquire last month. Elon Musk is looking to receive investor support for the deal.
Tesla’s strategy is to focus on selling integrated energy generation and storage. It is an extension into other forms of ground transportation like trucks and buses, as well as self-directed driving technology. Finally, Tesla is looking to allow owners of its products to share their vehicles with others. This will result in car to make money when it isn’t in use.
First, Tesla is looking to build an incorporated solar-roof-with-battery product. It’s part of the reason for the acquisition of SolarCity. According to Musk, the two companies will be able to combine forces to build a single product. It’ll combine batteries built at the Tesla Gigafactory with SolarCity’s solar know-how.
Then, Tesla plans to expand beyond the existing models like Model S, Model X and Model 3. Musk says Tesla has plans for a future compact SUV and a “new kind of pickup truck.” Then, for more industrial applications, he envisions heavy-duty electric trucks and solutions for “high passenger-density urban transport — in other words, buses. Electric buses already exist today, so it’s easy to see how that will work. Finally, Musk envisions the “Tesla Semi” which, he says, will deliver a “substantial reduction in the cost of cargo transport.”
Tesla’s self-governing driving plans and Autopilot system (beta) are well known. The company plans to continue developing its hardware and software. Tesla plans to remove beta label when Autopilot is approximately 10 times safer than the US vehicle average.
Final stages of Tesla plans include embracing vehicle sharing. “When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere,” Musk writes. Also, Tesla owners will be able to add their car to a “Tesla shared fleet”. It is like an on-demand ride-hailing service that will allow the vehicle to give (autonomous) rides to the general public while the owner is at work or on vacation. Musk’s vision is that if this system is used enough, the vehicle could potentially pay for itself.
In short, the “Master Plan, Part Deux” is:
The previous master plan of the American innovator included:
Now before Tesla can execute on the Master Plan, Part Deux, it needs to finish executing the first Master Plan. Building that “even more affordable car” is not something the company has shown it can do yet. Building the Model 3 in volume will be a very real challenge and Musk is already looking past that to a whole host of other vehicles and products.