Purplle: An Online Beauty and personal care startup!

Purplle: An Online Beauty and personal care startup!
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Purplle, headquartered in Mumbai is a beauty products and Spa/Salon services company. Purplle has raised US $6 million in Series B round of funding, majority of which is funded by JSW Ventures and other existing investors.

Purplle was founded in 2012 and had received their 1st seed funding from the likes of Blume Ventures etc. and had also raised undisclosed amount from IvyCap ventures in early 2015.

Purplle was started by likes of IIT/IIM graduates where one can find products of their liking and preference. It has wide range of beauty products starting from beauty appliances to Make-up kits to Fragrances.CIOL

Image Source: CIOL

They also help with booking of Salons and Spas in 12 cities across India through their online portal and App where user can browse for prices, deals and book an appointment for the services they are interested in using.

With the new funding coming in, Purplle is interested in expanding in the Southern India from where they make 15% of their current GMV which stands at INR 150 crore.

Manish Taneja, co-founder of Purplle has stated in economic Times “We will continue to be a marketplace as it is very difficult to predict which SKUs do well in the beauty segment. Our focus will be on enabling sellers who stock upto 15 days inventory with us in our warehouses for insight on price elasticity and sales”.

Company as such is not currently keen on setting up offline stores but is keen on using new technologies like VR (Virtual Reality) to enhance the experience of their customers.

freepressjournalKey People:

Manish Taneja: CEO and Co-Founder

Rahul Dash: COO and Co-Founder.

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