As a content based platform, most of our activity is enjoyed by people on social media such as Twitter and Facebook who spend most time of the day scouting through different social platforms to stay updated. Needless to say, most of our readers are also acquired through these social platforms.
Like any other news platform, social media has geared up to become equally substantial a choice to keep yourself informed about what’s happening around the world. And what’s more, it gives you an option to filter your list of updates unlike most media websites and follow only those that you fancy most.
Twitter is one of the most powerful tools that we have today that’s not just easy and fun to use but also one of the best ways to reach your target audience. And so it was not late when we decided to on board ourselves for the real test- engaging and acquiring dedicated readers on Twitter.
For the most part, it has been a fun journey with a lot of learning on the way. The initial days were spent rummaging around different Twitter profiles to see how best we can present ourselves to the world. As they say it, your first impression is the last impression. The profile was ready in no minute. What we didn’t do was to get ourselves ready for a bigger challenge: a marketing strategy. The content was there but we didn’t know how to get the relevant eyeballs to see that. (And getting a digital marketer on board was just not our way of taking this forward, certainly not at this stage).
And so, after days of going live on Twitter and even weeks, we could only manage to be barely noticed by the world. Another challenge that had started popping up was the high turnover rate of existing followers. We were just not able to retain our followers.
And that’s when some of our team mates decided to get their hands dirty. They spent hours on the internet figuring out the right strategy for our platform. And believe me, it was all worth it.
We came across a range of different Twitter tools that could just help us keep a track of our follower-unfollower stats, the time period before someone decided to just leave our ship and a range of other things about our twitter activity- the number of tweets, retweets, and the likes.
We also realized that these influential accounts and most of the folks on Twitter use these Twitter tools frequently to filter out those they have to follow and those they need to unfollow. A prolonged Twitter inactivity is a signal for others to unfollow you. Interestingly, most accounts follow you so that you show a token of appreciation by following them back. And failing to do so can lead you to be unfollowed within the next 24 hours of neglection.
These Twitter tools are relevant to suggest important accounts to you and suggest you to other accounts as well. Twitter doesn’t stop to surprise us here. Twitter provides access to a Twitter dashboard and comprehensive Twitter Analytics including raw data of your Twitter activity to assess the effectiveness of your Twitter marketing. The dashboard provides metrics such as number of impressions of every tweets, profile visits, most popular tweets, engagements and more.
There are tons of articles on the internet that can tell you loads about Twitter tools and how to use them for purposeful Twitter marketing. And so we will leave this topic for some other time on what does actually work for businesses until we try them all.
The key takeaway for the readers should be the emphasis on playing around with Twitter using a number of different tools and see what works best for you. And most importantly, don’t fail to be relevant and impactful. While these tools can take your Twitter metrics forward, none of this would be of use if you are not relevant for your audience.