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Forget the forgetfulnes. TrackR helps you find your missing valuables


Tired of losing your valuable belongings? Attach the coin-sized TrackR bravo to any item – then use the TrackR app to locate it in seconds. TrackR helps you quickly ring a missing item around the home or be notified before leaving things behind.

Based in Santa Barbara, California, TrackR is a smartphone app that enables users to keep track of their possessions using wireless sensors capable of locating any object. Founded by Chris Herbert and Christian Johan Smith in 2009, the company have raised 10.4M in 4 rounds from 3 Investors.

TrackR gives the task of remembering where items are located to computers. The company does this by creating small wireless tracking devices that interact with software applications running on mobile devices and remote servers. The company claims to have shipped over a ½ million devices till date.


The application enables its users to locate the objects tagged with the device and the synced with the application, The interface gives quite an easy idea of how it has to be used. Not just this, one can find his/her phone as well, with the device. Pressing the button on your TrackR device will ring your missing phone, even if the phone is on silent mode! TrackR’s Crowd GPS Network even updates you of your item’s latest location on a map!


a) Long search range
b) 2-way finder
c) Compact design

a) Trouble locating objects
b) Bluetooth connection failure
c) No alert when we go out of range


There are several other similar devices. The list of competitors include Protag Duet, Tile, The Pebblebee HoneyXY Find ItLassoTag’s iBeacon, Tintag, and a few others, using almost the same technical features. Among these Duet, Tile, and TrackR are the most widely used devices. However, TrackR costs more than the other two.

The Insights Out Review
  • Interface
  • User Experience
  • Features
  • OS Rating

Overall Review Experience

TrackR by concept is an amazing device. Having resolved with connectivity issues, TrackR can be a lead in the market space.

User Rating: 5.0 (1 votes)
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