Lenovo Group Ltd. and Tencent Holdings Ltd. have come together for a USD 50 million funding round for the augmented reality startup named ‘Meta’. The group of investors also includes Comcast Ventures, and Chinese-based Horizons Ventures Limited, Banyan Capital and GQY. This was the second round of funding for Meta, which previously raised USD 23 million.
Silicon valley based META was founded in 2012. It is pioneering innovative ways to make Augmented Reality (AR) real across an impressive range of industries and audiences. More than 1,000 developers and companies are already using Meta to make their augmented reality dreams come true. Meta’s device allows users to control 3D content with their hands. Its latest headset, the Meta2, requires a PC for power so users are tethered to a computer.
According to Meta’s CEO, Meron Gribetz, “It is incredibly gratifying to have the support of big thinkers and investors who understand the importance of creating a new human-computer interface, anchored in science.”
Meta, which recently launched its augmented reality headset in February, claims to be developing a “natural machine” that builds on the principles of neuroscience to create an intuitive computing experience.
With augmented reality, computer-connected glasses can overlay animations on the real world, giving one much more data about what one sees in his/her surroundings.